The ‘Neo Serf’

The idea here is that the gig economy work is a race to the bottom. In the future, gig economy incomes will continue to shrink, with gig workers being forced to work for several different apps on multiple smartphones. For millions around the world who rely on this type of employment, a smartphone is not a luxury item, but an economic necessisity. A sweatshop in your pocket. Here we explore Octavio’s work uniform. A blend of digital utilitarinism, rótulos-style app icons and Octavio’s own personal style.